Carbon

Launch Site

The Carbon team found WEBDOGS’ responsiveness, technical expertise, and consultative customer first approach a great fit to help them launch and maintain their ReactJS powered site.

Project Highlights:

  • Custom ReactJS theme development.
  • Headless WordPress architecture leveraging JSON REST API.
  • Mobile-friendly responsive website design.
  • SalesForce.com and Pardot integration.
  • Long-term retainer based maintenance.

Overview

Carbon was searching for a partner with technical expertise and flexibility to their startup culture, as well as a partner capable of taking a partially completed website and helping to push it over the finish line to launch. With just 3 weeks to launch and a long list of outstanding tasks, Carbon engaged with WEBDOGS, leading to a successful site launch and long-term support partnership.

 

custom wordpress design for silicon valley 3d printing company by san jose's leading wordpress developers

WEBDOGS is an excellent partner. Their technical expertise, great customer service, and ability to be nimble has been a breath of fresh air.

Shen Gao Head of Marketing Strategy & Operations, Carbon

Carbon’s site presented one of the most unique technical challenges WEBDOGS has faced. It runs on a separate ReactJS (Facebook’s JavaScript library) powered app, which means the code that shows the site to visitors (presentation layer) and the code that runs the WordPress backend (data layer) are completely separate. The only way the two applications “talk” is through the JSON REST API. While this may sound like a boring technical detail, this unique architecture means the presentation layer is almost completely custom JavaScript. The partner Carbon selected had to be proficient in WordPress, JavaScript, and ReactJS; a tall order WEBDOGS was able to fulfill.

A quick note on the site: as you’re browsing the Carbon site, you may notice that it feels particularly fast on each page load. That’s due to the ReactJS architecture that stores content in the browser rather than calling out to a server the second time a page is visited. Content stored locally means that page loads are instant, in the literal sense, which is one of the primary advantages to the ReactJS approach.

As previously mentioned, another major component of the project was timeline. WEBDOGS was hired to ensure a successful and timely website launch and help with completing the project. While Carbon was upfront about the timeline sensitivity, it still presented a challenge of ramping up development on a custom ReactJS build and completing a large task list prior to launch. Thanks to rapid communication with Carbon’s marketing team, WEBDOGS was able to push the project forward, completing tasks well before the launch window, and paving the way for a problem free launch.

After the initial launch, the Carbon team chose to continue to engage with WEBDOGS for a long-term maintenance retainer. Long-term retainers are a great way to make improvements to a site while offering flexibility that a tightly controlled, scoped project does not.

Overwhelmingly, WEBDOGS partners and customers find our friendly, responsive development team a great fit for ongoing support relationships. If you think that might be a good option for you and your organization, drop us a note and let us know!

 

3 weeks to launch
2000 lines of code committed
100% responsive

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