We worked with VIB staff to develop client personas and a comprehensive keywords strategy. We use this strategy and results from Google Analytics reporting to continue improving on-page SEO (Search Engine Optimization) quality and PPC (Pay Per Click) marketing campaigns. WEBDOGS optimized the Google Business Listings, all major online business citations, and implemented a process to request reviews from clients. This has resulted in 24 five-star reviews in Google and top placement in the coveted local results. Organic website contacts have increased by 400% over the previous website.
One of the best results for VIB is receiving comments from clients who say the website played a big part in their decision to hire the firm. The relevant articles and well-organized resources section of the website has become a real tool for existing clients and new website visitors alike. Using mobile-friendly modern design and WordPress’ power and flexibility, WEBDOGS crafted a web experience that both humans and Google love.